Logo and its variations
Logos and branding are key elements in creating a visual identity for a company or organization. They have a strong impact on the external image and internal perception of the brand. A logo is a visual symbol that usually consists of graphic or typographic elements combined to create a unique identity.
Logos can be divided into several basic types based on their design elements and styles. Here are some of the most common types of logos:
Wordmark or Logotype
Дума марка или лого надпис:
These logos consist of the company or brand name in a stylized and unique font. Examples are the logos of Coca-Cola and Google.
Lettermark
Буквена марка:
The lettermark logo uses the initials or acronym of the company name to create a distinctive and compact design. For example IBM and NASA have logos with a lettermark.
Brandmark or Pictorial Mark
Фирмена марка или марка изображение:
These logos use a simple and recognizable symbol or icon to represent the brand without the use of text. Examples include the logo of Apple and Nike.
Abstract Mark
Abstract Mark
Abstract logos are artistic, abstract shapes or symbols that do not directly represent a company's name or product, but convey a unique identity. The logo Pepsi is an example of an abstract mark.
Combination Mark
Комбинирана марка:
Combination logos combine both wordmark and company logo, making them visually versatile. Companies like McDonald’s and Burger King use combination marks.
Emblem
Лого Емблема:
Emblematic logos are usually complex and include text in a symbol or icon. They often have a classic and traditional look, such as the logo of the Harley-Davidson.
Mascot
Лого Талисман:
The mascot logo includes a character or illustrated figure that becomes a representative of the brand. Examples are the Colonel of KFC and the man Michelin.
Monogram
Лого Монограм:
Monogram logos are created by combining the initials of a company or brand into a unique, interconnected design. Louis Vuitton and Chanel are well known for their monogrammed logos.
Responsive or Adaptive Logos
Адаптивно лого:
These logos are designed to adapt to different contexts and platforms, such as social media profiles, website favorites or mobile apps.
Different types of logos and brands provide an opportunity for companies to express their uniqueness, create a memorable identity and communicate effectively with their customers. Choosing the right type of logo is an important step in achieving successful branding and establishing a brand's position in the market.
